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The Voice had a goal of making their show more engaging with its audience and achieving accomplishments other shows had not. The show was able to create an interactive environment that allowed viewers to engage in ways that made a difference. They were able to collaborate with influencers and several different social media platforms that offered connection and personalized content for their fans and viewers. It was an incredibly successful endeavor that resulted in them being the most tweeted series in 2015, the most likes on Facebook, and the most subscribers on Youtube for a reality series.

I don’t think there is anything different they could have done to make it more successful. They not only met their goals but exceeded them. The voice even beat out themselves when it came to “top tweeted minute” on Twitter. They created an environment that made people want to return and interact each week until it was the most followed TV entertainment series on cable and broadcast.